top of page
Triple Blended Coffee Beans

Starbucks Promotional gif

Most brands are now working with the social media element of their marketing strategies.  

A need to impress the viewer with new innovative solutions to engage the audience.

For this project, we needed to pick an existing brand and develop a moving image (either a gif or imovie) that incorporates moving image into the advert.

Screenshot 2021-12-23 205032.png

01

Background

Will need to consider the following:

  • Illustration technique

  • Colour

  • Typography

 

Assessment requirement:

  • Development documentation

  • Moving image – Giff/Imovie format

 

3 second rule

For social media 

02

Idea development

Pride:

Happy, kissing, love, pride, valid, flags, identity, bright, colourful

Coffee:

Steam, coco, homey, love, earthy, dark, sophisticated,

20210723_143832.jpg
20210723_143848.jpg
20210723_143639.jpg

03

Project concept

Combine pride and coffee

 

  • Explore if the drop changes colour of drink

  • If while cup spins, colour changes

  • If colour suddenly appears 

 

As drop (queer) of coffee falls in cup, it turns the whole cup (identity) queer. 

04

Development

Screenshot 2021-12-23 205959.png
Screenshot 2021-07-05 at 9.02.18 AM.png
Screenshot 2021-07-04 at 6.48.09 PM.png

Gives off too much of a “home comfort” feeling

Hands unclear

Doesn’t look like Starbucks cup = unclear

Gives off too much of a “home comfort” feeling

Doesn’t look like Starbucks cup = unclear

Starbucks mug= clear

Change hierarchy focus to cup not type

Mockup.png

05

Mockup

Instagram Feed Gif to promote Starbuck’s support of the LGBTQA+ community 

05

Mockup

Instagram Feed Gif to promote Starbuck’s support of the LGBTQA+ community 

bottom of page